Small Business Growth Strategist

About Marcus Purcell

Marcus Purcell is a pioneering force in Caribbean digital marketing. As the first NISM‑certified Social Media Strategist in Grenada, Marcus blends internationally benchmarked strategy with deep local insight to help Caribbean businesses achieve predictable, sustainable growth. This page introduces his mission, professional story, ventures, expertise and how you can connect with him.

This biography follows a structure inspired by Kasra Dash’s “About” page—beginning with a personal introduction, moving through mission and ventures, detailing expertise and accomplishments, and concluding with ways to connect. The Kasra Dash page uses similar headings such as “Who Is Kasra Dash?,” “Mission & Vision” and “Brands & Ventures”.

Summary of Key Points

Trail‑blazing credentials – Marcus is Grenada’s first NISM‑certified Social Media Strategist. The National Institute for Social Media assesses practitioners on core domains such as strategic planning, compliance and governance, social media marketing, community management and research & analysis. His certification signals a commitment to ethical, structured and ROI‑focused communication.

Holistic marketer – Beyond social media, he holds professional diplomas from the Chartered Institute of Marketing and is a DigitalMarketer‑certified strategist. His skills range from marketing planning and research to web design, SEO, AI‑driven marketing and Google Ads.

Mission‑driven – Inspired by his own experiences, Marcus helps Caribbean entrepreneurs escape outdated tactics by implementing data‑driven, AI‑powered systems that deliver predictable results. He emphasises clarity, consistency and trust across every digital touchpoint.

Proven track record – Over a decade, Marcus has led digital initiatives for a wide spectrum of clients across Grenada and the Caribbean, from finance and hospitality to e‑commerce and civic institutions.

Philosophy of partnership – Marcus believes every client’s situation is unique. His work begins with needs analysis and consultation, followed by customised strategies and continuous optimisation.

Who Is Marcus Purcell?

Marcus Purcell is a Grenada‑based digital marketing strategist, trainer and AI enthusiast. A lifelong learner, he started his career in development and marketing, eventually becoming the first NISM‑certified Social Media Strategist in Grenada. The National Institute for Social Media’s certification exams assess candidates across domains such as strategic planning, compliance & governance, social media marketing, community management and research & analysis, which ensures Marcus works to international best practices.

In addition to his NISM credential, Marcus holds Professional Diplomas in Marketing from the Chartered Institute of Marketing (CIM), covering traditional and digital disciplines including marketing planning, research, communications and digital customer experience. He is also professionally trained and certified by DigitalMarketer with specialisations spanning digital strategy, social media, content marketing, email marketing, direct‑response copywriting, customer acquisition and optimisation, search & e‑commerce marketing and Google Ads. This combination of certifications allows Marcus to integrate strategy, psychology and technology for comprehensive growth solutions.

Marcus’s passion is helping local entrepreneurs thrive. After years of juggling late‑night website tweaks, scattered social posts and unpredictable ad spends, he reframed his approach around systems. By pairing data, conversion psychology and AI tools, he built predictable engines for his own agency’s growth and now shares these methodologies with clients across Grenada and the wider Caribbean.

Mission & Vision

Marcus is on a mission to help Caribbean businesses achieve predictable growth through ethical, transparent and data‑driven marketing. His vision aligns with the three pillars that underpin his work:

Diagnose & Assess

Every engagement begins with a comprehensive evaluation of the client’s digital presence. Marcus identifies gaps and opportunities—whether the website needs a redesign, the brand voice lacks cohesion or the marketing channels are misaligned—and prioritises changes that will drive the greatest impact.

Design & Build

No two businesses are identical. Marcus develops custom strategies tailored to the client’s goals and resources. This can include high‑converting websites, local SEO that ensures top rankings on Google, social media programs that foster community and trust, and content and email sequences that position the brand as the go‑to expert.

Deploy & Optimise with AI

Leveraging the latest AI tools, Marcus automates routine tasks, optimises ad targeting and personalises customer journeys. Automation frees business owners from micro‑managing campaigns, while continuous optimisation ensures that marketing spend remains an investment rather than a gamble. Transparent reporting provides clarity and accountability at every step.

Ventures & Affiliations

Marcus channels his mission through several ventures and professional affiliations:

MCP Consultancies – His marketing consultancy specialises in building data‑driven, AI‑enabled growth systems for small and medium‑sized businesses. Services include needs analysis, strategy development, website design, SEO, social media management and training.

MECLABS AI Guild Member – Membership in this global research community keeps Marcus at the forefront of marketing experimentation and AI‑informed optimisation, aligning with his focus on data and customer‑first thinking.

DigitalMarketer Certifications – Marcus holds multiple certifications from DigitalMarketer in social media, content marketing, email marketing, copywriting, customer acquisition, search and e‑commerce marketing and Google Ads, ensuring his clients benefit from proven, revenue‑focused methods.

Professional Diplomas in Marketing (CIM) – His academic credentials support rigorous strategy development and market research across traditional and digital channels.

Expertise & Experience

Marcus draws on more than a decade of hands‑on experience across marketing, technology and management. His expertise spans:

Social Media Strategy & Community Development – As the first NISM‑certified strategist in Grenada, Marcus excels at campaign planning, audience engagement and community building. The NISM certification measures competencies in strategic planning, compliance & governance, project management and community management.

Content & Email Marketing – His training from DigitalMarketer and copywriting specialisations enable him to craft narratives that resonate, nurture leads and inspire action.

SEO & Web Development – With practical skills in HTML5, JavaScript, CSS3, PHP and CMS platforms, Marcus designs and optimises websites for both user experience and search performance. He applies proven SEO and SEM techniques to increase traffic and page ranking.

Paid Media & Analytics – Certified in Google Ads (Search & Display), Marcus develops cost‑effective campaigns and uses analytics to measure ROI and refine targeting. His systems emphasise transparent reporting so that clients understand what’s working and why.

AI‑Driven Marketing & Automation – By integrating AI into workflows, Marcus enhances efficiency and delivers personalised customer journeys at scale.

Leadership & Training – Having held managerial roles in sales forecasting, strategic marketing operations, advertising & promotions, market research, and new product positioning, Marcus mentors teams and guides clients through change.

Client Portfolio

Marcus has led digital initiatives for a diverse range of organisations across Grenada and the Caribbean, including:

Dean’s Mattress, Bailey’s Funeral Home, Spice Island Billfish Tournament, PowerShift Inc, Mount Edgecombe Boutique Hotel, King Elvis Taxi & Tours, Colins Nutmeg, Grenville Credit Union, Nexa Credit Union, WIZFINC, M&N Insurance Agency, Spicemas Corporation, Archie’s Auto Rentals, Island Excursions, Country Cold Store, Just Sport Development Centre, Touched Reality, ClearVision Eye Center, Quash Picture Palace, CDACT, Tropical Catering and others.

His experience also spans previous positions at Colombian Emeralds International (watch sales expert) and Grenada Broadcasting Network, National Lotteries Authority and GUT Co‑operative Credit Union Limited. Marcus has consulted with institutions such as the Ministry of Education, Eastern Caribbean Central Bank and Grenville Co‑operative Credit Union, demonstrating his versatility across commercial and public sectors.

Philosophy & Approach

Marcus believes that great consulting begins with listening and understanding. Every client’s economic and life situation is unique, and a one‑size‑fits‑all solution rarely works. With over 14 years of experience, he emphasises personalised service and rigorous analysis. Marcus leverages a network of industry partners who provide specialised knowledge and pragmatic solutions, allowing clients to meet their toughest challenges and seize their biggest opportunities.

What He Does

Marcus works with companies to create and implement marketing strategies. A typical engagement includes:

Needs Analysis & Consultation – Clarify goals, identify obstacles and develop a roadmap.

Marketing Plan Development – Determine messaging, target audiences and the right marketing mix across digital channels.

Implementation & Integration – Design websites, optimise for SEO and SEM, develop content and social media calendars and set up AI‑driven automation.

Measurement & Optimisation – Monitor performance, interpret analytics and adjust strategies to maximise ROI.

Why Work with Marcus?

Marcus’s systems are built to deliver predictable lead flow, authority and trust and freedom and growth for entrepreneurs. By aligning every digital touchpoint—website, content, SEO, paid media, email and social—he creates sustainable engines that attract and convert high‑value clients. His approach allows business owners to reclaim their time, focus on service and scale confidently.

Connect with Marcus

Ready to modernise your marketing and build a future‑proof system? Contact Marcus to schedule a free assessment and discover how his AI‑driven strategies can transform your business.